The world is getting smaller and smarter. The internet, cellular phones and computers are responsible for accelerating and revolutionising the way the world collaborates and conducts business today. Social media and web 2.0 applications are the big drivers of this evolution.
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue, by allowing for the creation and exchange of user-generated content. Social media can take on many different forms, including collaborative projects like Wikipedia, blogs and microblogs like WordPress and Twitter, content communities like YouTube and social networking sites such as Facebook.